SEO In-house Blog

Who's looking for an in-house SEO job right now?

I came in this morning with a voice-mail that makes me green with envy because some lucky SEO is gonna get a super cool gig. The call was from a recruiter looking to hire an in-house SEO to build an in-house SEO program. I'm discreet, so I won't say who the company is, but it's uber-cool and if I weren't happily employed by Yahoo!, I'd be applying.

So, my question is, who is looking for an in-house SEO job right now?  Lots of recruiters call me, but most of my contacts have just signed on for new 'gigs. 

If you're interested in me sending you info on jobs I think you might be a good fit for, let me know by sending an email and resume to: jessica bowman at gmail dot com, with the subject "I'm looking for an in-house SEO Job".  If you're comfortable, the salary range you're after would be nice, because when recruiters call the ranges are all over the board.

And, as always, MUM'S THE WORD, AND IT'S TOTALLY CONFIDENTIAL.

SEMPO In-hose SEM Salary Survey Results Out

SEMPO just released the results of their salary survey. I don't have time to blog all of the details, but wanted make everyone aware... quite a few people are dealing with their annual reviews this month (or so I suspect based on emails I've been getting on salary information.

"SEMPO’s largest pool of survey respondents – more than 26% -  came from managers, whose compensation clustered in the $60,000 to $90,000. Despite the manager’s title, SEMPO found that almost half did not directly manage people.

Senior managers and directors comprised close to 20% of the respondents.  Salary ranges for senior managers clustered in the $70,000 to $100,000 range, with more than 36% reporting an annual salary of $80,000+ to $100,000. 

Director level compensation tracked with experience: more than 18% of the directors taking the survey said they had from five to seven years experience. About a quarter of this group reported annual salaries between $100,000 and $120,000.  With this comes greater responsibility: more than 44% said they managed monthly budgets in excess of $200,000."

Read the full release

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SEM/SEO Jobs: Like.com is hiring a Director of SEO

I've been slacking on my posts, bear with me I'll get caught up soon!  In the meantime, I've been spreading the word about a few in-house SEO Jobs.

This one is for Like.com, a visual shopping search engine.  I checked out their site for a bit an actually they have some slick features.

Here are the details:

Title: Manager or Director of SEO  (Depending on experience)
Location:  San Mateo, CA
Salary: Competitive salary based on experience + stock options 

About the Company

A pioneer in visual search, Riya recently launched Like.com —the world’s first visual shopping site. Like.com is the first true visual search engine, where contents of the photos are used to search and retrieve similar items.  Shoppers can search for items that look similar based upon shape, color, pattern, and more. 

Like.com utilizes Likeness Technology™ to create a digital signature that describes the photo's contents and enables a more accurate search for similar looking items and products.

Initially, site focuses on handbags, jewelry, shoes, and watches - allowing users to search and purchase items from thousands of leading and boutique brands. Clothing and a number of other aesthetically oriented product categories will also be added.

Key features include:

• Likeness Search™   - the ability to search by image instead of text;
• Like Detail™ -   finds items that have a specific feature you like (such as a buckle,   straps, bezel, etc);
• Like Color™ -   find color variants of the item you desire;
• Like Celebrity™   - find clothing, shoes and accessories similar to those worn by your   favorite celebrities;
• Like Upload™ -   the ability to upload your own photo of your favorite item and find   the same or similar products, coming soon.

Riya was founded in August 2004 and has assembled one of the largest visual computing research teams in the world. Its mission is to simplify search and ecommerce by harnessing the latest breakthroughs in visual computing. It has almost one dozen patents pending in the areas of visual recognition and search. Riya has raised $19.5 million from venture and private equity investors, including Bay Partners, BlueRun Ventures, and Leapfrog Ventures.

About the Position

The Senior Manager/Director is a key position for Like.com and will lead all strategic and execution of organic search marketing (SEO) efforts for the company. A successful candidate needs a strong background of search engine methodologies, “search engine friendly” content, link and website architecture strategies, and a strong understanding of html

The Senior Manager/Director of SEO results will be measured by Like.com’s rankings on Google, Yahoo, MSN and other search engines. 

Requirements

• Expert knowledge   of the SEO trends and techniques
• Identifying emerging   search engine algorithm trends
• Analyzing search   engine ranking positions and ROI and implementing strategies to improve   search engine visibility and ROI.
• Analyze reports   in order to tweak existing pages to improve SEO results.
• Recommend and prioritize   mix of on-page optimization, linking, site structure, content recommendations,   etc.
• Develop ethical   linking strategies (internal, inbound & outbound)
• Work with product   managers, designers, editors and engineers throughout the entire lifecycle   of building websites to produce the SEO strategy and provide SEO guidance.
• Work with editors   and content producers to insure articles are being written and linked   to in the optimal ways.
• Document SEO guidelines   and provide internal training to organizations to keep the latest SEO   techniques top of mind
• Understanding of   the website/product development process and ability to manage this process   from beginning to end.  This includes:
  • Developing market     requirements documents (MRDs)
  • In conjunction with     engineering and the VP Marketing, developing product requirements documents     (PRDs)
  • Developing use cases     and mockups to submit to engineering
  • Tracking on-going     development process to ensure that the product being developed matches     the expectations of marketing and management and undertaking immediate     course corrections if the development has gotten off-track versus design

Qualifications

• At least 2 to 3   years of significant SEO experience in an online ecommerce site
• Extensive knowledge   of the search engine industry, industry standards, best practices, search   engine algorithms and ranking strategies
• Familiarity with   programming languages including HTML, DHTML, AJAX, JavaScript, and web   technologies including online video, Flash, CSS, RSS
• Proven SEO success   including link building, link baiting, ranking for targeted keywords,   increased referrals and conversions
• Sound understanding   of user experience for the web
• Must be a committed   team player with an enthusiastic, positive attitude, able to work independently   and on teams; able to interact with executive management and other staff   members
• Must be detailed   orientated and be able to juggle lots of tasks in an ever-changing environment
• Must be able to   lead a cross functional team

Why Like.com says it's worth considering:

1. This is a high-impact   position in a company that has cutting-edge technology and is first-to-market.
2. Riya has an experienced senior management team with a strong track record for success.
3. Riya is a fast-paced,   fun environment with smart people and a great opportunity to learn, grow and succeed!

For more information contact:

Jennifer Racho
Tangent Ventures LLC, Executive search services
Phone: 312-238-9527 
Email: jenny at tangentventuresllc dot com

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Wondering what you should be paid? Find out.

In-house search marketers - Go take the In-house SEM Salary Survey to find out what an in-house search marketer is worth. Today, we know that salaries are all over the board. Now it's time for us to get a good handle on what in-house search marketers are bing paid, and what you should be asking for.

It takes... 5-7 minutes, that's all. It's SEMPO sponsored, and your data is confidential.

Once all the data is compiled, we'll have a better idea of what an in-house search marketer should be paid. There's also an interesting question... if there is a gap in the offer versus what you want to paid, what could a company offer to off-set the gap?  A lot of companies are realizing there is a gap and are willing to offset it with creative thinking.

Take the in-house salary survey now. I'll post a link to the results once they're available - based on my salary knowledge to date, the results are likely be interesting!

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SEM Jobs: SuperPages.com In-house SEO Manager

I met Robyn Rose last week at the Outrider Summit in St. Louis and she mentioned they are hiring an In-house SEO Manager.  Passing along because it sounds like a good SEO job, I believe it's in Dallas.

SEO Manager

Create, execute and manage Idearc Media SEO efforts to maximize the performance and profitability of all company owned web sites.  Your primary responsibility will be to develop new search engine optimization techniques in order to increase natural traffic from search, while also increasing revenue.
      
ACCOUNTABILITIES/DUTIES:

• Manage overall SEO strategy to increase organic search engine traffic and for all Idearc Media web sites.
• Manage technology team members in order to ensure proper execution of SEO requirements.
• Serve as the SEO expert to the company by meeting regularly with team managers.
• Identify opportunities in the search landscape and capitalize by developing new strategies for current web sites, as well as new domains.
• Coordinate multiple teams to quickly execute new SEO strategies.
• Define and document white-hat SEO strategies to serve as a guide to all company departments.
• Develop new tools for use by external SEO and SEM professionals.
• Recommend optimizations for network-wide site architecture.
• Adhere to W3C standards when recommending and applying web code.
• Improve tracking and executive-level reporting for all SEO efforts.
• SEO recommendations should be very detailed and include code instructions when applicable.

MINIMUM YEARS OF EXPERIENCE REQUIRED/Qualifications:

• Minimum 6 years in hands-on SEO practice.
• Experience managing $1 million in SEO revenue per month.
• Experience in generating 10 million search impressions per month.
• Track record of 30% revenue growth from year to year.
• Advanced understanding of search engine ranking algorithms.
• Advanced knowledge of internal and external linking strategy
• Specific knowledge on how to achieve top placement in Google, Yahoo, MSN and Ask.
• Experience creating an SEO site network of 100+ domains
• Experience in developing web pages with html and css.
• Understanding of php and javascript languages.
• In-depth experience with Omniture Analytics.
• Experience in developing new websites from ground-up, from domain purchase to indexing in search.
• Strong communication skills to evangelize SEO projects and work with cross functional staffs to ensure implementation.
• Ability to lead within a fast paced dynamic environment.

Send resumes to:
Jeff Little at idearc dot com

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Very Cool In-house SEO Job (New Jersey/NYC Area)

First of all... no, this isn't something I turned down, I post SEM jobs for Josh if it's for a company or position that would be a great opportunity and this is one of them.

Here's the skinny:  It's an in-house SEO position, very strategic. As I understand, it's not a hands-on getting dirty every day position - though you need to have this experience and know how to see when someone is doing it wrong. Honestly, it sounds like a pretty cool 'gig.

 

Position Summary:  SEO Manager will play a leading role in managing the strategy, tactics and results for Search Engine Optimization efforts across the company's flagship sites.

Essential Functions:

• Recommend specific SEO-facing actions to increase flagship web site visibility on major search engines
• Monitor and report on search engine saturation and ranking of company flagship web sites and the competition on a weekly basis
• Keep abreast of SEO paid and organic market trends and forces
• Estimate the effects (short and long term) of changes to page layout, architecture, url changes, etc.
• Manage relationship with SEO consultants
• Analyze online activity statistics to spot trends and report on opportunities
• Attend cross-organizational SEO meetings
• Some travel required (10%)

Qualifications/Skills Required:

• Should be familiar with web technologies and have a basic understanding of HTML and XML
• Need working knowledge of SEO best practices
• Must have excellent analytical problem solving skills and be able to dig into details and summarize trends to provide critical business intelligence
• Experience dealing with critical business information and capable of writing and presenting executive level reports for long-term planning and decision making
• Adept at cross-departmental collaboration and communication within Parent company and across sister companies
• Willing to “get hands dirty” to investigate the details of who’s ranking well on major search engines and why
• Able to bridge the gap between IT and Business Development groups
• Strong MS office skills, including Excel, Word, PowerPoint, and Visio
• Must be a “team player” who takes personal initiative to advance the group’s objectives.
• Must be able to strive and perform at a consistently high level in a demanding, fast-paced environment and display a “can do” attitude at all times.
• Excellent oral and written communication skills.

Experience/Education Required:

• Bachelor’s degree in Electronic/Internet Marketing or Information Science required
• Minimum 4 years professional experience in either business or technical analysis for consumer internet product lines
• Minimum 2 years experience in online marketing

Contact:

Josh Gampel
Director of Internet Marketing Recruitment
Mangieri/Hull Solutions
josh at mhrecruiters dot com
tel: 203-270-4800 x 109  (EST)
www.mhrecruiters.com

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SEM Job: Director of Search Marketing (Virginia)

OK In-house search marketers, anyone ready for new opportunities, perhaps honing your skills on Local Search Marketing?

There's a company in Virginia hiring a Director of Search Marketing. It has a PPC focus, but knowing SEO is a big plus.

Cool stuff about the job:

• They want to conquer local search, which means that you'll learn all the ins-and-outs of this niche. We all know, local is HUGE.
• They want to build out a team.
• They're interested in click-to-call.
• The position reports to VP of Search. While it's not the #1 guy, don't write it off.  It means you'll have someone else that's new in the company to share challenges and someone that's at a really high level to evangelize and look out for search opportunities. The VP probably has some interesting experiences that you can learn from, and since it's a director level, it should still be high enough for you to make a difference (that's my impression, not what they said, so feel that one out when looking into the opportunity).

Come work with me! Business.com is Hiring an SEO Specialist

I'm looking for someone in the Los Angeles area to come work with me at Business.com.  It's a great company, and you won't face the typical challenges of an in-house SEO - getting things done. Instead, we're moving fast, so now is your chance to jump on board and be a part of something that will get done and make an impact on the bottom line.

 

Initially this person will help with a variety of things to get pages optimized (the first 1-3 months), then focus on link building.  So if you like to build links, I want to hear from you!

Business.com's SEO Specialist Job Posting

While we may not have a chef on staff like Google, we do have free lunches twice a week and bagels every Friday!

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There's a Big Brand Hiring a Sr. Search/Affiliate Manager

Just started my gig at business.com and got a call from a recruiter that I worked with during my job search, Josh Gambel. Josh didn't know I had moved to business.com and wanted to know if I was interested. Mum's the word on the company, but let's just say virtually every American probably knows this big brand. Josh will tell you who it is if you're a good fit.

Here's the description:

Currently looking for a Sr. Manager, Search and Affiliate Marketing for one of the biggest "big box" retailer/e-tailer's in the country. The Sr. Manager develops, executes, and maintains the paid and natural search strategy as well as the affiliate marketing strategy to deliver a multi-million dollar P&L.  Accountable for hiring, training, and developing the search and affiliate marketing team and working closely with key external vendors.  Serve as the key "go to" person for search and affiliate marketing for each category, working directly with Consumer Marketing."

Josh Gambel is a headhunter with               Mangieri/Hull Solutions, focuses on the search marketing arena and is based in Connecticut(but he recruits for all over the country). He is really great at keeping you in the loop on what's going on in the process, gives you the lowdown on what the company is really thinking, and preps you on the interviewers' personalities. 

Reach Josh via email:  josh at mhrecruiters dot com

Don't forget to read... my lessons learned while looking for an seo job, and more lessons learned while looking for an seo job.

Business.com is Hiring: SEM Analyst Job Opening

Wanting to join a fast-paced .com that gives free lunches and bagels on Fridays?  Ok, those were just the surprise perks I found upon joining business.com.  I've been here just under a month and am very happy with the move.

It's a great group and if you're interested in a position as an SEM Analyst for PPC campaigns, do check out our SEM Analyst Job Posting.  You can email me at jbowman at business dot com if you want the scoop on how much I love it here and to ask anything specific.