For those looking to add social media to your in-house SEO
efforts, here’s a very well thought-out strategy for success from Tony Adam from
Search Engine Land.
Last week I wrote about how in-house SEOs need to avoid becoming a ‘one-trick pony’. A great way to add value is by spearheading your organization’s Social Media strategy. But instead of jumping into the ever-expanding pool of Social Media circles, in-house SEOs need to take a calculated approach to Social Media to get the most out of their time and resources - because they are limited. Here is the executive summary of Tony’s strategy recommendations:
