SEO In-house Blog

SEO & Social Media Need to be 2 Peas in a Pod

If your company is considering adding social media to the marketing mix, make sure that it's going to hand-in-hand with SEO. 

I would strongly encourage you to consider SEO & Social Media to be run by the same group, and if it's different people, then they need to be linked at the hip because you will go so much further with combined efforts than the combination of two separate efforts.

Conversation Marketing had a post on the importance of SEO & Social media not being separated. It's worth a good read, especially if your company is going to start doing social media.

What to Look for When Hiriing a Link Builder

Hiring for a link builder can be a unique challenge because you need to figure out the unique skills set needed for this particular role - pure SEO knowledge just won't cut it.

Eric Ward has a good article on SEL about what to look for in a link builder, A Portrait of the Perfect Link Builder.

Interestingly, SEO isn't really what he's talking about. Eric describes all the soft skills required to be successful at link building.

While you may be searching for the ultimate candidate that has all of the listed characteristics, plus an SEO background, my recommendation is to look for SEO aptitude, but focus on the soft  skills and characteristics that Eric describes.  The soft skills, passion and the other characteristics identified are far more difficult to teach than SEO.
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