In this week’s What to Ask Series we highlight working with other departments, and why most SEOs struggle with getting other departments to act on SEO.
Do you assign tasks and initiatives to other departments, but few of them ever seem to get done?
Do you consistently feel that SEO is being ignored or de-prioritized?
Is SEO getting descoped?
A unique challenge to being an in-house SEO is depending on other departments, and dealing with diplomacy and politics. When conducting SEO Operations Audits and delivering training to non-SEO Teams we find that the SEO team is knowledgeable, but they are missing two things:
They lack metrics to hold the non-SEO teams accountable for doing SEO
Management isn’t committed to holding non-SEO teams accountable for doing SEO
If you lack these crucial components for SEO Operations, it needs to change. But in the meantime, your best luck is to win over your non-SEO teams so they want to do you favors.
To help you win the non-SEO Teams over quickly, Jessica Bowman asked a few in-house SEOs about how they have been able to successfully work with their non-SEO teams . Enjoy!
Question: How Do you Successfully Communicate with the Development Team?
Jessica Bowman spent a few minutes with Shopping.com’s Head of Internet Marketing, Nima Haghighi:
Question: How Do You Successfully Work with Engineers?
Jessica also asked Survey Monkey’s Online Marketing Manager, Eli Schwartz, how he works with his Engineer Team (doesn’t get much more non-SEO than that!) Here’s what Eli had to say:
Want to know how Priceline does it? How about a Fortune 500 Health Care company?
Want to ask them something else?
Find out how the big guys are doing it September 29 at the industry’s best in-house SEO give-it-up event, the In-house SEO Exchange at SMX East in NYC.