SEO In-house Blog

Jessica Bowman Named one of 2012’s Hottest Digital Marketers

Jessica Bowman of SEOinhouse.com has been named one of of iMedia’s top 10 “hottest” digital marketers of 2012!  iMedia has long been known for  focusing on advancing the business of interactive media and marketing, and inspiring  “marketers of all types to explore and embrace interactive marketing strategies”. Each year iMedia recognizes the brightest talent in digital marketing minds, Jessica has the honor of appearing with several of her online marketing peers, CEO’s and executives. 

As the CEO and founder of SEOinhouse.com, Jessica is a recognized and long time advocate of in-house SEO, bridging the gap between SEO and online profits.  Jessica pushes for in-house SEO development, and often finds fortune 500 companies seeking her expertise on how to maximize marketing efforts using in-house resources.  SEOinhouse.com is known for innovative technical solutions, outside the box strategies, and their unusual ability to integrate SEO into existing business processes. 

Read the article on “iMedia's Top 10 Hottest Digital Marketers of 2012” to learn why Jessica was selected and see all of 2012’s hottest digital marketers.

 

Need help maximizing your online SEO potential? Let’s talk.

 

 

Jessica Bowman featured in Marie Claire Magazine (July 2008, pg 97)

They didn’t write a word about search marketing or SEMinhouse.com, and instead, Marie Claire Magazine did a spread on the personal side of women who have been laid off, their experience, and how they’re handling it.

I’m handling it well, bounced back, doing SEO training & consulting, and couldn’t be any happier. Marie Claire talked about my experience and the challenges you face when laid off.

Things I've learned from my lay off:

•    Layoffs today are quite different than they used to be thanks to the Internet, if you know how to use it. There was a guy who Twittered his layoff and he got great media attention for it.  I was kicking myself for not having a twitter account… and now twitter at twitter.com/jessicabowman.

•    Two days after D-Day I was masterminding a PR campaign (Public Relations, not PageRank) with the help of industry friend Leslie Carruthers with TheSearchGuru.com - it had Facebook, LinkedIn, blogger friends and my blog.  I’m writing about it all, in you guessed it, a book on being laid off called “Laid Off Renegade”, coming out later this summer and will talk about how to get excited about the layoff and what to do when it hits you.  There was this little part of me that was excited about what was next, how I was going to blow $2k from my flex spending account in 30 days and more.  How did I spend that $2k, let's just say I'll be sporting to die for eyewear all year!  Plus, I learned a lot and wanted others to be slightly more prepared for what is to come.

•    All the publicity from the PR campaign landed loads of interviews – about 15 in the first two weeks. I was hesitant to go public with the layoff news, but grateful that I did, and in the way that I did it. If you know someone getting laid off, be a good friend and put on the PR hat for a couple of hours and help the person figure out how to spin the layoff, how to get attention and what is the message that you'll convey when people ask, "What happened, why why were you laid off?".

•    The PR Campaign continues to pay off with a mention in Motley Fool and a feature in the July 2008 issue of Marie Claire magazine.

How am I doing now?
Very well.

It’s been a whirlwind having just moved to San Francisco, starting a new job, loosing it, interviewing, starting a business, and moving (again) to downsize my life - all within 6 months – without knowing anyone in the city when I moved here.

Consulting is going extraordinarily well and I’m landing dream clients.

I moved to a new apartment, more centrally located and I love it more than the other one.

Mostly, I’m grateful for the unexpected people that came out of nowhere to jump in and help in the most surprising ways.  Too many to mention here, but expect some link love in the next few months!

And, no, Yahoos, I’m not bitter in the least. I miss my PR rep Kristen. Dave, Laura, Derek, Stephen and Dan are still my peeps and while I miss you all immensely let me just say – I don’t have to work today, and you do!! Hehehe.

I love my new life.

The Motley Fool comments on my Layoff :)

Ah, very refreshing...

The Motley Fool commented on the Yahoo layoffs and Yahoo letting me go, basically saying they knew people were being laid off, but not the kind of talent that would be leaving Yahoo. My favorite line is the intro quote:

"You tell me that you need me. Then you go and cut me down"

Definitely how it played out. Oh, well. Life goes on and for now I'm doing SEO consulting, SEO audits and building out some great SEO training programs - and I really enjoy it.

Read The Motley Fool comments on Yahoo's Layoff, I got a few chuckles out of it. :)

Jessica Bowman Interviewed by TheSearchGurus.com

Li Evans interviewed me in her Women in Internet Marketing series.

Learn more about Jessica Bowman

Blog Tag Game

I’ve been tagged by Aaron Shear for the Blog Tag Game. So, here it is, what people don’t know about me:

1. On the Meyers Briggs Personality Test, I’m an INTJ.  It’s a rare personality type, making up about 1% of the population (some report it's less than 1%).
2. I love to dance, but occasionally fear it may be reminiscent of the Seinfeld episode where Elaine dances at the work party. What most people do not know is that I love belly dancing most of all.
3. For my 15 seconds of fame, I long to be on Webmaster Radio. That’s when you know you’re a geek! :)  What makes me even more of a geek, is that I’m writing about it on a Saturday night!
4. I worked in  Madrid as an AuPair and lived near the Plaza de Castilla. I speak Spanish (though it’s a bit rusty).
5. My first job out of college was working year-round planning a Sr. PGA Golf Tournament, where I worked with Hale Irwin’s daughter.

Bonus Round: When in college I snubbed the Enterprise Rent-A-Car table at job fairs and said, “I am NEVER going work at Enterprise!” The funny thing is that I did end up working there… for 9 years!

 

Tag, you’re it: Heather Lloyd Martin, Rob Snell, David Burke, Joe Martin (where's your blog?), Becky Ryan

Moving to Business.com

I'm happy to report that I'll be moving to Business.com as their Director of Search Engine Optimization. Very exciting, to say the least.  I love my current employer, Enterprise Rent-A-Car; however, I hit a glass ceiling because I wanted to stay in search. Unfortunately, it was becoming clear that in order for my career to progress, I had to leave search. I found my calling and I'm staying in search, so I had to hit the market.

Most of my future posts will likely be about what to do when joining a company to SEO in-house for the first time.  I launched SEO at Enterprise Rent-A-Car, and now I'll be launching SEO in-house at Business.com. Having done this before, I've got the playbook and will start slowling oozing out the juicy tidbits and lessons learned. 

For those looking to jump ship, I'll make my next post about lessons learned while looking for an SEO job.

In the meantime, let me know what you've done - what worked, what didn't, or what is the one piece of advice you would give to anyone?  I'll pull that into my next post and give you the kudos (and a link!).