On June 13 in-house SEOs from around the country will gather in Seattle for the largest event designed exclusively for in-housers, the In-house SEO Exchange at SMX Advanced.
If you could rev up your SEO by asking a leading search engine anything and get an open answer, what questions would you bring? Well, get ready to bring your most burning questions! Duane Forrester of Bing will be talking to attendees of the In-house SEO Exchange about their unique questions and problems. This exclusive, closed-door event is the only place where you will find Bing answering anything asked openly and honestly anything asked.
Duane is basically the Matt Cutts of Bing. He has a soft spot for in-house SEOs, because he was one, and I know Duane from his old days pre-Bing. He is extremely helpful and will answer any question you ask of him. I like that his answers usually make good quotes to give to the IT department when they want to do something that is inconsistent with SEO. Duane often comes to speak at the Exchange and usually makes himself available for a bit after his session for 1:1 questions if you have something very focused.
But don’t worry, we aren’t just a one-trick pony. Meet our other leading speakers who each bring a unique background and set of expertise, ready to address every SEO issue you can bring.
Ruth, Lead SEO at SEOMoz, is an SEO and data-driven marketer living in Seattle. At SEOMoz, she builds and executes SEO strategy, as well as providing SEO subject-matter expertise internally and in the SEOmoz blog and community. Ruth has been working in in-house and agency-side SEO and PPC since 2006. She's a firm believer in user education and in using data and testing to make better marketing decisions. Her passions include strong technical SEO, content planning and creation, SEO evangelism, karaoke and grilled cheese sandwiches. Prior to SEOmoz Ruth was the Senior Manager of Search Marketing at GameHouse.com, where she ran their paid and organic search marketing channel
Being National, Thinking Local. Do you have many branches around the globe and want to be more visible at each location? Bring your troubles and see them melt away with these speakers who know all about it
Kevin Madden (VP, Director of Search - Ford Motor Company) started SEO 10 years ago at an indie record store in Chicago, when he realized that there was more traffic than what walked through the door. Since, he has matriculated from local and B2B enterprises to some of the largest and most recognizable brands in the world. For the last five years he has been responsible for Ford's SEO strategy.
With Ford, Kevin has worked within the largest dedicated web-analytics group in the world to manage global, local, and brand SEO, all while stubbornly asking "what did we learn from this?"Bring your questions and have your problems in enterprise analytics, global SEO and mobile/local search solved. While you have Kevin's attention, find out the best approaches to leveraging your brand and public affairs, expanding beyond brand, and reputation control. With the shift to importance of brand reputation and customer relations, this is one chance to ask the expert that you won’t want to miss.
June 13, 2013 (The day after SMX Advanced)
Where: Seattle, WA