We sat down with four leading in-house SEOs to understand how they approach internal SEO training at their companies. Learn what these four in-housers at some of the biggest brands do to maximize the impact of SEO training in their organizations. Great insight can be drawn from each of their different approaches, so think about how these principals can be applied when planning your own in-house SEO training.
Alex Volk, Search Marketing Director at Microsoft: Look for opportunities to relate the needs of SEO with the needs of those being trained.
Topher Kohan, SEO Coordinator at CNN.com: Take SEO training one step at a time to make it more manageable and inspire questions.
David Roth, Sr. Director, Search Engine Marketing at Yahoo!: Define how in-house SEO training should change depending on the type of organization and the stakeholders in SEO.
Duane Forrester, Senior Product Manager at Bing (formerly in-house SEO at MSN): Plan how training will complement the SEO commitments of various stakeholders in the organization.