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February 21, 2012

Matt Cutts Videos Organized by SEO Genre

To our clients, friends, and followers in the industry… we love you!  As an expression of our love, we want to share our library of Matt Cutts videos, organized by SEO genre so it is super easy to find exactly what you need.

For years, Matt Cutts has been providing webmasters with answers to their specific SEO questions, and it has become a staple source of valuable insight on Google’s perspective on SEO best practices.  Collectively, his videos are an important resource and we at SEOinhouse.com often find ourselves referencing certain videos where Matt has identified a best practice, clarified a misconception, or even called out a specific ranking signal. 

We’ve categorized all of Matt’s videos by SEO topic, or what we call, “SEO Genre”.  This will be useful for tracking down specific videos and  also to see every Matt Cutts video on a certain topic (such as duplicate content, page load times or external links).  This could be especially helpful before undertaking a new initiative, for example a new content or link building strategy or addressing development issues.

Bookmark our Matt Cutts Videos Page for the next time you ask yourself, “what was that thing Matt said?”

The library is organized into five main categories, each with its own group of sub-topics.

You may find some places where videos would fit well in another category, or something we accidentally missed…it’s all about love, not perfection.  :)  Let us know if you found something we missed!  Send messages to marketing@seoinhouse.com.

 

on February 21, 2012 | | Comments (1)

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February 09, 2012

4 In-house SEOs Share What they Wish Someone Told Them In the Beginning

At SEOinhouse.com we get to meet a lot of really talented in-housers who have become friends.  We’re constantly asking questions of them because they have a wealth of real-life examples, and as anyone in SEO knows, there is no end to the learning.  A favorite question we ask in-house SEOs is,

“What do you wish someone had told you when you started as an in-house SEO that would have propelled your SEO program to the next level faster?”

We captured this response from four leading in-house SEOs.  Both new SEOs and veterans alike can learn from the experiences of others.  Enjoy!

 

Leanne Johnson, Global Senior Marketing Manager at Skype

 

Ryan Boots, SEO Specialist at Spark Energy

 

Thomas Ballantyne, Director of Marketing at Bulwark Pest Control

 

Brian Kleisner, Director of Search Engine Marketing at Thompson Reuters.

Q: “What do you wish someone had told you when you started as an in-house SEO that would have propelled your SEO program to the next level faster?”

Brian:  Get involved with your brand marketers, PR and customer insight teams early on and connect them to each other. These groups influence how consumers think about your products and brands. The earlier you begin to understand how consumers think about the problems your products solve, and weave that into your search strategy and play it back through PR and advertising, the sooner you will see your search program take off.

 

Thanks again Brian, Thomas, Leanne, and Ryan for sharing those tips!

If you want to ask candid questions of in-house SEOs from some of the top SEO programs, attend the upcoming In-house SEO Exchange, February 27th in San Jose. This is a closed-door event bringing together some of the brightest in-house SEOs for candid conversations and brainstorming. We look forward to meeting new faces!

 

 

on February 09, 2012 | | Comments (0)

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