As in-house SEOs, we know that successfully integrating SEO into your organization requires methodical preparation and planning so that the right processes are in place and the right people know how to apply them. We also know that this isn't always as easy and smooth as we would like it to be. Doing it right the first time will help people embrace SEO and limit the energy needed to fix problems after the problems start.
Anyone who has built an in-house SEO program from the ground up can appreciate the novelty of the Honeymoon Phase of the In-house SEO Life Cycle. It’s a great time where everyone wants to learn about SEO and be involved.
It doesn't take long for the winds to change and the seas to becoming stormy. People might resist others telling them how to do their job or creating change in the way they do things. This is when things become the most difficult and require careful planning and a delicate touch.
Things will get better…. eventually. But they could get better faster.
To help make that transition smooth, quick, and as painless as possible, we created these 3 Must-Have Checklists (PDF Download) for integrating SEO into the organization. These are some of the things we do when consulting with in-house SEO teams. They will help you plan your attack, from building the business case to distributing the SEO workload.
Each of these lists should be adapted to meet your organization’s specific political, organizational, or technical SEO challenges, or where you are in the process of SEO integration, but provide a helpful starting point and point of reference throughout the process.
With these checklists, it will now be easier get from the honeymoon to the “Synergy Phase” … all with minimal time in the stormy seas.