Another episode of the In-house SEO Exchange is around the corner (before SMX East, September 12, NYC) and the casting is complete. We’re pretty excited to have three speakers confirmed who bring a ton of collective experience and knowledge of what it takes to manage a large in-house SEO program. Let’s introduce them and see what they’re going to share with us.
John heads up the SEO team at AT&T Interactive and oversees SEO initiatives for YP.com (YellowPages) and m.yp.com. In his 2 years with the company he has increased SEO visits by more than 12 million/month. Before AT&T Interactive, John was at Eventful.com where he led web analytics and SEO for the site. Born and raised in Dallas, TX he now lives in Los Angeles, CA.
Ulli joined Bloomberg in December 2009 as part of the BusinessWeek acquisition. She oversees all SEO initiatives at Bloomberg.com, BusinessWeek.com and other Bloomberg company websites. As the first In-House SEO evangelist at both BusinessWeek and Bloomberg, she is adept at motivating teams to incorporate SEO Best Practices into day-to-day operations. Ulli works across departments to implement successful SEO programs, which includes negotiating major technological changes as well as tactical measures that generate immediate results. As part of her approach, she regularly holds training courses for various teams including Management, IT, Editorial and Product.
Janet is a Search Engine Optimization Professional with over 9 years experience located in the NY-NJ metro area. Currently working as Manager, Global Search for LexisNexis Janet leads all US and International SEO and PPC strategy and programs. Previous professional experience includes leading SEO team efforts and developing SEO best practices for Fortune 50-1000 level clients as Associate Director of SEO at Zeta Interactive, previously known as DigitalGrit, an Interactive Marketing Agency. Prior to this, Janet owned and operated a web development and internet marketing consultancy managing small and medium sized business web and internet marketing projects.
Why are you excited to contribute to the in-house SEO Exchange?
Janet: “The new insights and new process, those things I learned through trial and error, mostly error. Things that might not occur to the new SEO manager within an enterprise level program or large corporation – new challenges each year.”
Ulli: “I have been an in-house SEO for 8 years, 3 years in a mid-size company and 5 years in two enterprise-size companies. In each role, I was the first and only in-house SEO focusing on all aspects of SEO - from high-level strategies to implementing details of the how-tos. My goal is to share these insights with other SEOs, so they get on a speed track to success.”
John: “As in-house SEOs, we are positioned to create massive value for our companies through SEO. This is not without its challenges! I am excited to share what has worked for me and discuss ways to overcome some of our biggest problems.”
What are some of the important tactics or strategies that you'll help people learn?
Janet: “The importance of project management, specifically YOU the SEO manager, must become more proficient at managing your SEO projects that include many internal business units. Working with a global team and educational schedules/planning.”
Ulli: “I want to help people learn how to make a case for resource, get comfortable with traffic estimates/impact, and how to get SEO early into the development process.”
John: “First, using business cases to get your SEO projects to the front of the roadmap. Also, I want to talk about using the concept of triage to produce massive SEO results in the shortest time possible. Finally I hope to share the importance of establishing trust - nothing happens without it.”
We're excited to dig into these topics and many more tactics and strategies to address the in-house SEO challenges at your company. For more information or to register, check out our In-house SEO Exchange page at SEOinhouse.com