Using a 302 INSTEAD of a
permanent 301: Although you would typically always use a permanent
301 redirect, there is an exception. According
to Googler JohnMu:
A 302 redirect is the correct redirect from
a root URL to a detail page (such as from "/" to
"/sites/bursa/"). This is one of the few situations where a 302
redirect is preferred over a 301 redirect.
But it’s better yet to avoid the redirect altogether and show the content on the main root URL whenever possible.
Webmaster Tools adds more
tools: If you
missed it last month, Google added more tools
to its ‘top search report’ including more data, charts etc. to make analysis
easier. They’ve gone one step
further last week with the ability to ‘star’ important queries and a new
column giving average SERPs position.
Google MAYDAY update: Recent search results in
Google have been wreaking havoc on traffic numbers for many established and
authoritative websites – especially for long-tail terms. Many webmasters and SEOs are blaming
Caffeine, but its inconclusive whether Google’s new infrastructure is to blame,
or if it’s attributable to a change in the algorithm. It’s been dubbed the MAYDAY update and seroundtable has more details.
A quicker way to remove
URLs: If you’re in a rush to
remove content from the search indexes, this series of blog posts from Google
Webmaster Central explains how to successfully remove various types of content
and common mistakes to avoid in doing so.
Here is
the fourth and final installment.
Defining download time: With all the attention recently surrounding Google’s recent
inclusion of pageload times to the search algorithm, Shari
Thurow raises some good points on the actual value to
users of this new ranking factor.
Outsourcing – Manage
expectatons: For those in-housers
outsourcing some form of SEO or SEM expertise from agencies, Duanne Forrester
reminds us of what to
expect from your agency and how to manage those
expectations.
Google to start selling
online books: The Wall Street
Journal reported on Google Editions, set to
launch in the summer. The big difference
between it and other similar services is that books can be read directly in the
browser, without the need for proprietary software or devices.
New look for Google SERPs: If you haven’t already
noticed, Google launched its ‘new-look’ results pages last week, including new
tools for searchers on the left-hand side (content filters, ‘something
different’ and more), as well as updating their look. Their blog goes into full
details of the change.
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