Using a 302 INSTEAD of a permanent 301: Although you would typically always use a permanent 301 redirect, there is an exception. According to Googler JohnMu:
A 302 redirect is the correct redirect from a root URL to a detail page (such as from "/" to "/sites/bursa/"). This is one of the few situations where a 302 redirect is preferred over a 301 redirect.
But it’s better yet to avoid the redirect altogether and show the content on the main root URL whenever possible.
Webmaster Tools adds more tools: If you missed it last month, Google added more tools to its ‘top search report’ including more data, charts etc. to make analysis easier. They’ve gone one step further last week with the ability to ‘star’ important queries and a new column giving average SERPs position.
Google MAYDAY update: Recent search results in Google have been wreaking havoc on traffic numbers for many established and authoritative websites – especially for long-tail terms. Many webmasters and SEOs are blaming Caffeine, but its inconclusive whether Google’s new infrastructure is to blame, or if it’s attributable to a change in the algorithm. It’s been dubbed the MAYDAY update and seroundtable has more details.
A quicker way to remove URLs: If you’re in a rush to remove content from the search indexes, this series of blog posts from Google Webmaster Central explains how to successfully remove various types of content and common mistakes to avoid in doing so. Here is the fourth and final installment.
Defining download time: With all the attention recently surrounding Google’s recent inclusion of pageload times to the search algorithm, Shari Thurow raises some good points on the actual value to users of this new ranking factor.
Outsourcing – Manage expectatons: For those in-housers outsourcing some form of SEO or SEM expertise from agencies, Duanne Forrester reminds us of what to expect from your agency and how to manage those expectations.
Google to start selling online books: The Wall Street Journal reported on Google Editions, set to launch in the summer. The big difference between it and other similar services is that books can be read directly in the browser, without the need for proprietary software or devices.
New look for Google SERPs: If you haven’t already noticed, Google launched its ‘new-look’ results pages last week, including new tools for searchers on the left-hand side (content filters, ‘something different’ and more), as well as updating their look. Their blog goes into full details of the change.