Changes to the Google SERPs: Google is now experimenting with a new
feature called ‘pages similar to…’ at the very bottom of some search
results that makes related suggestions.
Here is the screen shot Google provided.
Another change to Google’s search results pages is its recommended brands. In the screenshot below you can see specific brands suggested for HD TVs is now top on the page.
410s are more quickly removed from the index: Not only are 410s more permanent than 404 status codes, but according to Googler JohnMu, they’re also more quickly removed from the index.
The Right Tools to Solve Your SEO Problems: The people at SEOmoz never fail to impress me with their quality content. Here is the 2nd part of their two part series on SEO problems and the tools to fix them. This article should be a desk reference for any in-house SEO.
Email can help your SEO Program? For certain email marketing pushes, there may be good value in having your emails well-optimized and potentially index-able. Damian Bianchi explores this novel idea in his Search Engine Land article.
Final, Final Call for SMX Speakers: If you’re interested in speaking at SMX Advanced in Seattle next month, you only have a day or two to get your proposal in; the deadline is Monday, May 3rd. If you’re too late, there’s still plenty of ways to get involved, such as by participating in the In-House SEM Exchange, June 10th.
Using Interviews For Link-Building: If you’ve hit a link-building wall, Michael Gray has an interesting strategy from start to finish on how to leverage interviews, (and interviewee’s egos) to get high quality links. But if you’re still thin on ideas, here is an endless list of link-building tools and ideas from Search Engine Land.
Social Media Takes a Page From SEO: Twitter users are now being assigned algorithmically calculated ranking by trst.me, using a similar ideology as PageRank. This could be a valuable tool for both Social Media and SEO as Social finds its way into the search results more frequently.