Changes to the Google SERPs: Google is now experimenting with a new
feature called ‘pages similar to…’ at the very bottom of some search
results that makes related suggestions.
Here is the screen shot Google provided.
Another change to Google’s search results pages is its recommended
brands. In the screenshot below you can
see specific brands suggested for HD TVs is now top on the page.
410s are more quickly removed
from the index: Not only are 410s more permanent than 404
status codes, but according
to Googler JohnMu, they’re also more quickly
removed from the index.
The Right Tools to Solve
Your SEO Problems: The people at SEOmoz never fail to impress me with their quality
content. Here is the 2nd part
of their two part series on SEO
problems and the tools to fix them. This article should be a desk reference for
any in-house SEO.
Email can help your SEO
Program? For certain email
marketing pushes, there may be good value in having your emails well-optimized
and potentially index-able. Damian
Bianchi explores this novel idea in his Search
Engine Land article.
Final, Final Call for SMX
Speakers: If you’re interested in
speaking at SMX Advanced in Seattle next month, you only have a day or two to get your proposal in;
the deadline is Monday, May 3rd.
If you’re too late, there’s still plenty of ways to get involved, such
as by participating in the In-House
SEM Exchange, June 10th.
Using Interviews For
Link-Building: If you’ve hit a
link-building wall, Michael Gray has an interesting
strategy from start to finish on how to leverage interviews, (and
interviewee’s egos) to get high quality links.
But if you’re still thin on ideas, here is an endless
list of link-building tools and ideas from Search
Engine Land.
Social Media Takes a Page
From SEO: Twitter users are now being assigned algorithmically
calculated ranking by trst.me, using a similar ideology
as PageRank. This could be a valuable
tool for both Social Media and SEO as Social finds its way into the search
results more frequently.
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