Following
the success and amazing feedback we've received from our first two In-House SEM
Exchanges, we're doing it again! March 5, 2010 at SMX West we'll be hosting the 3rd event in this popular series.
This
private platform allows SEOs to discuss and share with their peers the
challenges and strategies unique to in-house SEO. Imagine an event with 100+
in-house SEOs only - no agencies, no vendors, no selling!
In-house SEOs need to prove their worth beyond organic search.Avoid falling into the one-trick pony trap by
broadening your impact and adding value to multiple areas of the business.Make yourself indispensible and it may just
save your job! (Especially during a recession)An article
I recently read offers some good ideas for adding value to your in-house
SEO job.Here are some of the highlights:
Involve yourself in
all stages of the buying cycle. For example, don’t limit yourself to just
the search phase and SEO tasks.Begin
earlier and suggest the need for articles, guest blogs, etc. to raise product
awareness to people not necessarily looking for it (which will incidentally
also help rankings).
