If you're in-house, you need be at SMX In-house SEO Day.
This track is filled with speakers who have figured it out so that you don't have to reinvent the wheel. 10 in-house SEOs will tell you what worked, what doesn't and give you the advice that they had to "figure out" on their own.
Just a few of the things you'll learn:
- What successful in-house SEOs are doing daily/monthly/weekly
- If you were recently assigned SEO, what you need to do to get the ball rolling
- If you're an SEO manager, what successful in-house SEO managers are doing all day
- How to get SEO into the development life cycle, and how it's being done at other companies
- Innovative tactics for getting around obstacles from IT -- for example, you'll hear a case study about one in-house SEO who used Facebook to get developers to make the necessary SEO changes
More importantly, you'll have the chance to mix-and-mingle with other in-house SEOs to talk about challenges, solutions and bounce ideas off each other. These relationships alone are worth the price of your flight to New York.
See you there!