SEO In-house Blog

Have you had to break up with your PPC agency?

Let's face it, break-ups happen. Unfortunately, breaking up with your search marketing agency can get more complicated than you envisioned when you signed the dotted line.

If you've had to break up with your PPC agency, get on stage to talk about your lessons learned at SMX East in New York on October 6, 2008. They're looking for speakers for this session:

Breaking Up (With Your Agency) Is Hard To Do
When a client and an agency part after a search marketing campaign, who owns what? On the SEO side, code and ownership is often clear. For PPC, who owns the quality score associated with an account? Knowledge from landing page tests? This session looks at legal uncertainties and offers suggestions for resolution.

If you're interested, pitch to speak.

Most common Mistakes and Keys to Success for In-house SEO

Ready to learn exactly what to do (and what not to do) as you build your in-house SEO Program.

Now is your chance to see some of the things I do with companies on when building a successful in-house SEO program.  We'll go through the top 10 mistakes (and what to do instead) and the 10 keys to making a successful SEO program work well.

It's a 2-hour webinar packed full of things that you can add to your SEO initiative start getting people on board and bought in to SEO.

 

You’ll learn things not taught in search marketing articles - practical advice for how to get SEO changes through the system and live on the site.

Webinar is ideal for: Any company implementing SEO, even if you are using an agency.

Register Now

 

You can Over-optimize and Get a Penalty

I often get the question, "can you over-optimize" a web page and the answer to that is, "yes."  I've mostly seen it for overuse of header tags, but as Search Roundtable mentions, you can over-optimize for phrases and get a penalty from Google.