Let's face it, break-ups happen. Unfortunately, breaking up with your search marketing agency can get more complicated than you envisioned when you signed the dotted line.
If you've had to break up with your PPC agency, get on stage to talk about your lessons learned at SMX East in New York on October 6, 2008. They're looking for speakers for this session:
Breaking Up (With Your Agency) Is Hard To Do
When a client and an agency part after a search marketing campaign, who owns what? On the SEO side, code and ownership is often clear. For PPC, who owns the quality score associated with an account? Knowledge from landing page tests? This session looks at legal uncertainties and offers suggestions for resolution.
If you're interested, pitch to speak.