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May 13, 2008


Wil Reynolds

I agree 100%!! If your value to your client is that you don't show them what you do, they will eventually read the same blogs you do and learn all the free tools you use. It is in how you use those tools and tactics that makes an SEO good. In the same way that I could drive a NASCAR doesn't mean I have a shot in hell of winning a race.

Andrew Johns

You make an invaluable point. A consultant or agency shouldn't limit the scope of information provided to a client for fear of becoming obsolete themselves. Besides, SEO and search in general is an industry loaded with innovation so there's always more to learn. If anything, the agency or consultant should bridge the gap between innovation and education between the industry and the client :)

Great stuff!

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