In the past year in-house SEO started getting it's place front and center, and Search Marketing Standard gave it the cover article this month, with a lengthy article covering the many challenges of in-house SEO.
Search Marketing standard asked me to write the article, focusing on the plethora of challenges faced by an in-house SEO, such as: hiring, using an agency and the in-house SEO life cycle.
Where to get the magazine:
- Subscribe - Search Marketing Standard has a special right now, one year for less than $5. I found it on Michael Gray's blog. Enter coupon code: HOLIDAY67
- Pick it up at a conference. Those attending SES or Pubcon this week will probably find free copies throughout the show. Pick it up, the magazine is a good read and has great articles to pass along to managers.