SEO In-house Blog

SEM Jobs: SuperPages.com In-house SEO Manager

I met Robyn Rose last week at the Outrider Summit in St. Louis and she mentioned they are hiring an In-house SEO Manager.  Passing along because it sounds like a good SEO job, I believe it's in Dallas.

SEO Manager

Create, execute and manage Idearc Media SEO efforts to maximize the performance and profitability of all company owned web sites.  Your primary responsibility will be to develop new search engine optimization techniques in order to increase natural traffic from search, while also increasing revenue.
      
ACCOUNTABILITIES/DUTIES:

• Manage overall SEO strategy to increase organic search engine traffic and for all Idearc Media web sites.
• Manage technology team members in order to ensure proper execution of SEO requirements.
• Serve as the SEO expert to the company by meeting regularly with team managers.
• Identify opportunities in the search landscape and capitalize by developing new strategies for current web sites, as well as new domains.
• Coordinate multiple teams to quickly execute new SEO strategies.
• Define and document white-hat SEO strategies to serve as a guide to all company departments.
• Develop new tools for use by external SEO and SEM professionals.
• Recommend optimizations for network-wide site architecture.
• Adhere to W3C standards when recommending and applying web code.
• Improve tracking and executive-level reporting for all SEO efforts.
• SEO recommendations should be very detailed and include code instructions when applicable.

MINIMUM YEARS OF EXPERIENCE REQUIRED/Qualifications:

• Minimum 6 years in hands-on SEO practice.
• Experience managing $1 million in SEO revenue per month.
• Experience in generating 10 million search impressions per month.
• Track record of 30% revenue growth from year to year.
• Advanced understanding of search engine ranking algorithms.
• Advanced knowledge of internal and external linking strategy
• Specific knowledge on how to achieve top placement in Google, Yahoo, MSN and Ask.
• Experience creating an SEO site network of 100+ domains
• Experience in developing web pages with html and css.
• Understanding of php and javascript languages.
• In-depth experience with Omniture Analytics.
• Experience in developing new websites from ground-up, from domain purchase to indexing in search.
• Strong communication skills to evangelize SEO projects and work with cross functional staffs to ensure implementation.
• Ability to lead within a fast paced dynamic environment.

Send resumes to:
Jeff Little at idearc dot com

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SearchMasters, an In-house SEO Training Program (San Diego, CA)

There is now an in-person in-house SEO training program/seminar available. Red Door Interactive has pulled together interesting talent to train in-house SEO’s on topics such as:

• server configuration
• site architecture
• page construction
• external influences affecting natural search results
• obstacles that will hinder SEO rankings
• how to optimize technical and editorial

The goal is to empower you with the right knowledge so that you can leave the program and do a site audit to identify problems that need fixed.

Interesting things about the program:

• Learn from in-house SEO’s at: Schwab, Overstock, AOL and Intuit
• The program is designed to teach you to do an SEO diagnostic audit to identify areas for improvement – which is great for building on your existing SEO Plan.
• You get a diagnostic notebook that can be used for doing your own diagnostic audit efforts.

Upon completion of this seminar, you'll know how to:

• Identify and understand the obstacles to SEO rankings
• Optimize technical and editorial factors hindering site rankings and search marketing
• Gain knowledge-transfer on the how's and why's of successful SEO from industry pros

Date:
Thursday, October 25, 2007, 9 am to 3 pm

Location:
DiamondView Tower
Ultimate Skybox
350 10th Avenue, Suite 1500
San Diego, California 92101

Get the details and register for the seo training program

This is their first in-house seminar and I would like to attend, we’ll see how it fits in my schedule. If you make it, let me know your thoughts.

Very Cool In-house SEO Job (New Jersey/NYC Area)

First of all... no, this isn't something I turned down, I post SEM jobs for Josh if it's for a company or position that would be a great opportunity and this is one of them.

Here's the skinny:  It's an in-house SEO position, very strategic. As I understand, it's not a hands-on getting dirty every day position - though you need to have this experience and know how to see when someone is doing it wrong. Honestly, it sounds like a pretty cool 'gig.

 

Position Summary:  SEO Manager will play a leading role in managing the strategy, tactics and results for Search Engine Optimization efforts across the company's flagship sites.

Essential Functions:

• Recommend specific SEO-facing actions to increase flagship web site visibility on major search engines
• Monitor and report on search engine saturation and ranking of company flagship web sites and the competition on a weekly basis
• Keep abreast of SEO paid and organic market trends and forces
• Estimate the effects (short and long term) of changes to page layout, architecture, url changes, etc.
• Manage relationship with SEO consultants
• Analyze online activity statistics to spot trends and report on opportunities
• Attend cross-organizational SEO meetings
• Some travel required (10%)

Qualifications/Skills Required:

• Should be familiar with web technologies and have a basic understanding of HTML and XML
• Need working knowledge of SEO best practices
• Must have excellent analytical problem solving skills and be able to dig into details and summarize trends to provide critical business intelligence
• Experience dealing with critical business information and capable of writing and presenting executive level reports for long-term planning and decision making
• Adept at cross-departmental collaboration and communication within Parent company and across sister companies
• Willing to “get hands dirty” to investigate the details of who’s ranking well on major search engines and why
• Able to bridge the gap between IT and Business Development groups
• Strong MS office skills, including Excel, Word, PowerPoint, and Visio
• Must be a “team player” who takes personal initiative to advance the group’s objectives.
• Must be able to strive and perform at a consistently high level in a demanding, fast-paced environment and display a “can do” attitude at all times.
• Excellent oral and written communication skills.

Experience/Education Required:

• Bachelor’s degree in Electronic/Internet Marketing or Information Science required
• Minimum 4 years professional experience in either business or technical analysis for consumer internet product lines
• Minimum 2 years experience in online marketing

Contact:

Josh Gampel
Director of Internet Marketing Recruitment
Mangieri/Hull Solutions
josh at mhrecruiters dot com
tel: 203-270-4800 x 109  (EST)
www.mhrecruiters.com

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I'm going to Yahoo!

I’m happy to announce that I’m joining Yahoo! in late October to work as an in-house SEO evangelist. The official title is “Sr. Technical Marketing Manager”, but the gist of the position is working with all of the in-house SEOs that optimize the various Yahoo! properties, such as Yahoo! Travel, Yahoo! Personals and Yahoo! Autos.

What made me join? Perhaps it was the grueling 11 interviews I had in one single day! Nope, actually it was the purple blow-up sofas they had on the lawn to watch the lunch-time concert. :D

Actually, it’s my dream job – I love to talk about search marketing within a company and watch the “ah-ha” moments that people have when they suddenly get how SEO works and what it can do to the bottom line. That’s exactly what I will be doing, most of the time. It turned out to be a position that uses all of the in-house skills that I talk and write about. I couldn’t walk away from the opportunity.

I’ll be reporting to Dave Roth, an industry veteran who got the thumbs up from everyone I asked… that’s right, I checked him out before deciding to make the plunge and everyone said he would make a great manager.

As for Business.com, they are going strong. What we have done at Business.com in a year takes many companies 3 years to accomplish.  The week that I decided to leave, I saw just how much SEO is ingrained throughout the entire organization – that’s a huge win and I leave knowing that they now know how to fly.