I’m happy to announce that I’m joining Yahoo! in late October to work as an in-house SEO evangelist. The official title is “Sr. Technical Marketing Manager”, but the gist of the position is working with all of the in-house SEOs that optimize the various Yahoo! properties, such as Yahoo! Travel, Yahoo! Personals and Yahoo! Autos.
What made me join? Perhaps it was the grueling 11 interviews I had in one single day! Nope, actually it was the purple blow-up sofas they had on the lawn to watch the lunch-time concert. :D
Actually, it’s my dream job – I love to talk about search marketing within a company and watch the “ah-ha” moments that people have when they suddenly get how SEO works and what it can do to the bottom line. That’s exactly what I will be doing, most of the time. It turned out to be a position that uses all of the in-house skills that I talk and write about. I couldn’t walk away from the opportunity.
I’ll be reporting to Dave Roth, an industry veteran who got the thumbs up from everyone I asked… that’s right, I checked him out before deciding to make the plunge and everyone said he would make a great manager.
As for Business.com, they are going strong. What we have done at Business.com in a year takes many companies 3 years to accomplish. The week that I decided to leave, I saw just how much SEO is ingrained throughout the entire organization – that’s a huge win and I leave knowing that they now know how to fly.