SES San Jose 2007 is just around the corner and you may still be fighting for the time off and budget money to make the trek. Here is more information to help your management to understand why it's an necessary investment with an ROI that makes it a no-brainer.
At every conference I get more than my money's worth of networking and innovative ideas. Being at a conference resets your perspective and takes off your "corporate tinted glasses", a dangerous thing to be wearing in the search marketing world - particularly if you haven't taken them off in a while.
I once wondered if there would be day that I don't get enough from a search conference to make it worth-while. After 5 years, I continue to walk away with enough ideas, strategies and new directions to keep a large in-house SEO department busy for a very long time.
To further reinforce that you get something out of regular attendance at search engine conferences, I want to introduce you to my friend Craig Paddock:
- Craig Paddock has attended every single Search Engine Strategies conference in the US since the conference started. That makes 17 consecutive shows, not including other events such as WebmasterWorld Pubcon.
- Craig sits in sessions ALL DAY, even the early sessions.
- In every single session, Craig is writing non-stop.... OK, he's also checking e-mail :)
- He networks and mingles.
- He leaves every event with new ideas, different perspectives and insight into the pulse of what's really happening out in the SERPs.
- Craig Paddock is not the search marketer I would want to be competing with.
Is it worth attending several events a year? You betcha. And the risk of competing with someone like Craig makes it easy to see why it's an investment with a conversion and ROI that would make your finance department salivate.
If you need specific examples of the type of information and forward thinking ideas you will walk away with, Craig Paddock has a very good recap what he learns by attending SES Conferences regularly. Take note, much of it isn't happening in the sessions on the formal agenda.
See you at the show!