Make the Time to Network with the Search Community

When you're in-house, it's so easy to get caught up in getting stuff done that you do not have time to network with the search marketing community. If you top it off with being isolated in a city with few search marketers and no budget to attend conferences, you may rarely network and feel like an isolated search marketer.

As one who makes the time off-and-on, and I can honestly say that when I do take the time to focus on networking, it pays off. I now have a group of colleagues from various industries to reach out to with questions and to aid in our "what happened" analysis, or to assess the risk of various changes.

Duane Forrester had a very nice write-up on networking for in-house search marketers. Much of it happens online within discussion boards and via social media sites such as LinkedIn. It's a long article, so if you're strapped for time, just check out the bulleted list for the top places to network with the community.

Tip:  If you're going to SES San Jose, I highly recommend you come to the in-house happy hour to mingle with other in-housers. It's a great way to meet a ton of contacts in a short time. Date and locale TBD, I'll post details once they're available.

Comments

[shor]

Hi Jessica, I'll be flying in for SES San Jose from down under!

Looking forward to meeting the other in-housers, especially at the in-house happy hour.

[Duane]

Thanks for the post Jessica. :)

Sorry to say I won't be making SES San Jose, but I'm in the process of organizing the SEMPO In-House networking meeting - just working on finding a location and getting the bar tab pre-paid... ;)

[michael b.]

I am looking forward to SES in San Josem and really hoping to meet other in-house seo's. I feel like an army of one, working for a rather large company.
Please update your site once you find out when the HH is, for the in-house community.

thank you!