Just stumbled across a seminar may help you get more buy-in and support for search marketing...
Search Marketing Webinar for the Sr. Execs: What they Need to Know
Date: June 28
Time: 1pm EDT
Who should attend: Your CMO and other people that are holding back SEO (these may be completely different from your primary stakeholders, and are more likely your marketing mangers and/or chain of command that keeps you from key meetings/conversations and out of the loop on strategic directions)