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June 19, 2007


Manoj Jasra

Hi Joanne, - wasn't sure how else to get a hold of you.

I am conducting a quick survey to all the top In-House SEOs for my blog: Web Analytics World (http://manojjasra.blogspot.com) and the publication http://ask.enquiro.com. I think it will make for a very insightful post and be quite useful for organizations who are decided where to go with search marketing. I am basically looking for a short paragraph answer to my questions below:

What is the biggest advantage for an organization to bring Search Marketing In-house?
What is the biggest challenge in accomplishing a transformation to In-house SEO?


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