Need to get Management's Attention? Seminar for Sr. Execs

Just stumbled across a seminar may help you get more buy-in and support for search marketing...

Search Marketing Webinar for the Sr. Execs: What they Need to Know
Date: June 28
Time: 1pm EDT

Who should attend:  Your CMO and other people that are holding back SEO (these may be completely different from your primary stakeholders, and are more likely your marketing mangers and/or chain of command that keeps you from key meetings/conversations and out of the loop on strategic directions)

Comments

[Manoj Jasra]

Hi Joanne, - wasn't sure how else to get a hold of you.

I am conducting a quick survey to all the top In-House SEOs for my blog: Web Analytics World (http://manojjasra.blogspot.com) and the publication http://ask.enquiro.com. I think it will make for a very insightful post and be quite useful for organizations who are decided where to go with search marketing. I am basically looking for a short paragraph answer to my questions below:

What is the biggest advantage for an organization to bring Search Marketing In-house?
What is the biggest challenge in accomplishing a transformation to In-house SEO?

Thanks!