This is worth a chuckle.... Imagine, a PPC vendor saying companies need to allocate more money to search.
Source: DM News
Study: Entertainment Firms Need to Allocate More Money to Search
Entertainment companies are not spending enough of their marketing budget on online ads, according to a study released by Google Inc. and MarketCast. The study, "The Internet and Moviegoing: A Benchmark Study on Influences and Opportunities," notes that given the Internet's important role in the decision-making process of moviegoers, entertainment companies need to put more into their online marketing campaigns. Read the story here.